6-page brochure by Deutsche String, 1962.
Designed in 1949 as a competition entry, the small String bookcase by Nils ‘Nisse’ and Karin ‘Kajsa’ Strinning was developed in the following years into an internationally successful and much-copied shelving system that won the gold medal at the Milan Triennale in 1954 and was generously used by the United Nations in its New York headquarters.
Front cover: Combination of white ladders with elm. Chair from Intra, Finland.
Deutsche String was founded in Munich in 1956 to license the shelving system after it became the best-selling Scandinavian piece of furniture in Germany.
The folded brochure is an example of how the graphic tradition of the Bauhaus was reincorporated in the 1950s, particularly the way the text ignores the capitalisation used in German.
Pages 3-4: Images 2 and 3 with Lotus sofa and armchairs by Rob Parry for De Ster Gelderland, Netherlands. Picture 4 with chair SL58 by Leon Stynen for Sope, Finland.
Page 5: Image 6 with stool by Intra, Finland. Image 9 with Basket chair by Gian Franco Legler for Bonacina, Switzerland.
Back cover: Basket chairs by Gian Franco Legler for Bonacina, Switzerland.
Keup 